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Preview:
03_chapter_02.pdf.jpg
Title:
The Environment of International Marketing
Other title: Το Περιβάλλον του Διεθνούς Μάρκετινγκ
Author(s):
Lymperopoulos, Konstantinos; ; Janavaras, Basil; ; Salamoura, Maria
Type:
Chapter
Preview:
05_chapter_04.pdf.jpg
Title:
International Product Strategy
Other title: Η Διεθνής Στρατηγική Προϊόντος
Author(s):
Lymperopoulos, Konstantinos; ; Janavaras, Basil; ; Salamoura, Maria
Type:
Chapter
Preview:
09_chapter_08.pdf.jpg
Title:
The Export Management System Online (EMSO)
Other title: Το Διαδικτυακό Σύστημα Διοίκησης Εξαγωγών EMSO (Export Management System Online)
Author(s):
Lymperopoulos, Konstantinos; ; Janavaras, Basil; ; Salamoura, Maria
Type:
Chapter
Preview:
02_chapter_02.pdf.jpg
Author(s):
Christakopoulos, Paul; Topakas, Evangelos
Type:
Chapter
Preview:
02_chapter_10.pdf.jpg
Author(s):
Christakopoulos, Paul; Topakas, Evangelos
Type:
Chapter
Preview:
02_chapter_13.pdf.jpg
Author(s):
Christakopoulos, Paul; Topakas, Evangelos
Type:
Chapter
Preview:
02_chapter_04.pdf.jpg
Author(s):
Christakopoulos, Paul; Topakas, Evangelos
Type:
Chapter
Preview:
no thumbnail found
Title:
Introduction
Other title: Εισαγωγή
Author(s):
Christakopoulos, Paul; ; Topakas, Evangelos
Type:
Chapter
Preview:
08_chapter_07.pdf.jpg
Title:
Communications Strategies for International Markets
Other title: Επικοινωνιακές Στρατηγικές για Διεθνείς Αγορές
Author(s):
Lymperopoulos, Konstantinos; ; Janavaras, Basil; ; Salamoura, Maria
Type:
Chapter
Preview:
04_chapter_03.pdf.jpg
Title:
Strategic Management in Global Marketing
Other title: Η Διοίκηση του Παγκόσμιου Μάρκετινγκ
Author(s):
Lymperopoulos, Konstantinos; ; Janavaras, Basil; ; Salamoura, Maria
Type:
Chapter