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| Title Details: | |
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International Product Strategy |
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| Authors: |
Lymperopoulos, Konstantinos Janavaras, Basil Salamoura, Maria |
| Reviewer: |
Avlonitis, Georgios |
| Subject: | LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > MARKETING AND ADVERTISING |
| Description: | |
| Abstract: |
This chapter examines the dimensions of international product offering for consumer products, industrial products, and services. Additionally, it analyzes the dimensions of the international product life cycle, the design of the international product portfolio, and the positioning of the product in the perception of consumers in international markets. Finally, it describes the advantages and disadvantages of standardizing or adapting the product to foreign markets, as well as the branding strategies pursued.
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| Linguistic Editors: |
Rigopoulou, Stavroula |
| Technical Editors: |
Stragali, Faidra |
| Graphic Editors: |
Lymperopoulou, Marina |
| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-sa/3.0/gr |
| Handle | http://hdl.handle.net/11419/1555 |
| Bibliographic Reference: | Lymperopoulos, K., Janavaras, B., & Salamoura, M. (2015). International Product Strategy [Chapter]. In Lymperopoulos, K., Janavaras, B., & Salamoura, M. 2015. International and Export Marketing Strategies [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/1555 |
| Language: |
Greek |
| Is Part of: |
International and Export Marketing Strategies |
| Publication Origin: |
Kallipos, Open Academic Editions |