Title Details: | |
Communications Strategies for International Markets |
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Authors: |
Lymperopoulos, Konstantinos Janavaras, Basil Salamoura, Maria |
Reviewer: |
Avlonitis, Georgios |
Subject: | LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > MARKETING AND ADVERTISING |
Description: | |
Abstract: |
Today, international markets are characterized by conditions of intense competition, making the design of effective promotion and communication strategies particularly important in the context of international marketing. This chapter describes the conceptual framework of the process of designing international advertising campaigns, the organization and management of personal selling, sales promotion in international markets, public relations, the process of organizing and participating in international exhibitions, and the various forms of sponsorship used by multinational companies.
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Linguistic Editors: |
Rigopoulou, Stavroula |
Technical Editors: |
Stragali, Faidra |
Graphic Editors: |
Lymperopoulou, Marina |
Type: |
Chapter |
Creation Date: | 2015 |
Item Details: | |
License: |
http://creativecommons.org/licenses/by-nc-sa/3.0/gr |
Handle | http://hdl.handle.net/11419/1558 |
Bibliographic Reference: | Lymperopoulos, K., Janavaras, B., & Salamoura, M. (2015). Communications Strategies for International Markets [Chapter]. In Lymperopoulos, K., Janavaras, B., & Salamoura, M. 2015. International and Export Marketing Strategies [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/1558 |
Language: |
Greek |
Is Part of: |
International and Export Marketing Strategies |
Publication Origin: |
Kallipos, Open Academic Editions |