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| Title Details: | |
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The Export Management System Online (EMSO) |
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| Authors: |
Lymperopoulos, Konstantinos Janavaras, Basil Salamoura, Maria |
| Reviewer: |
Avlonitis, Georgios |
| Subject: | LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > MARKETING AND ADVERTISING |
| Description: | |
| Abstract: |
n this chapter, the Export Import Management System Online (EIMSO), version 2.0, is thoroughly examined. It's a software designed to function as a tool for international research and strategic management/marketing planning, aimed at assisting businesses in formulating their export strategy. Therefore, users will have the opportunity to engage in an interactive process using software that essentially seeks to bridge the gap between the theory of international marketing and decision-making processes for solving realistic and highly complex problems faced by modern businesses.
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| Linguistic Editors: |
Rigopoulou, Stavroula |
| Technical Editors: |
Stragali, Faidra |
| Graphic Editors: |
Lymperopoulou, Marina |
| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-sa/3.0/gr |
| Handle | http://hdl.handle.net/11419/1559 |
| Bibliographic Reference: | Lymperopoulos, K., Janavaras, B., & Salamoura, M. (2015). The Export Management System Online (EMSO) [Chapter]. In Lymperopoulos, K., Janavaras, B., & Salamoura, M. 2015. International and Export Marketing Strategies [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/1559 |
| Language: |
Greek |
| Is Part of: |
International and Export Marketing Strategies |
| Publication Origin: |
Kallipos, Open Academic Editions |