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Title Details:
Data Management and Business Intelligence
Other Titles: Theory and Applications for Business Executives
Authors: Stalidis, Georgios
Kardaras, Dimitrios
Reviewer: Diamantaras, Konstantinos
Subject: MATHEMATICS AND COMPUTER SCIENCE > COMPUTER SCIENCE > INFORMATION MANAGEMENT
MATHEMATICS AND COMPUTER SCIENCE > COMPUTER SCIENCE > INFORMATION MANAGEMENT > DATABASE SYSTEMS
MATHEMATICS AND COMPUTER SCIENCE > COMPUTER SCIENCE > INFORMATION MANAGEMENT > DATA MINING
MATHEMATICS AND COMPUTER SCIENCE > COMPUTER SCIENCE > INTELLIGENT SYSTEMS > BASIC KNOWLEDGE REPRESENTATION AND REASONING
Keywords:
Knowledge Extraction
Business Intelligence
Data Analytics
Data Bases
Marketing Information Systems
Description:
Abstract:
This book is addressed to students of business management and/or marketing and covers two main interrelated fields of informatics. The first part of the book includes the principles of Data Bases and more specifically, topics on collection and management of data in businesses. In the second part, the reader is introduced in topics of business intelligence, such as knowledge extraction from data, data processing and analysis, prediction modeling, knowledge representation and decision support. The aim of the book is the acquaintance, through easy to understand theory and practical applications, with modern tools of collection and data analysis, knowledge extraction and the effective use of this knowledge in problem solving. Applications such as prediction of consumer behavior, selection of target market, product positioning, measurement of promotion action effectiveness, tracking of opportunities for cross-selling, and others are presented. Additionally, methods for knowledge-based decision support are considered and technologies are presented for model construction suitable for business problems.

The book is adapted to the needs of business management students or executives and differs from books addressed to informaticians or engineers, as well as from practical guides for software usage. Elements of theory are provided as necessary to comprehend the basic principles and way of thinking required to solve typical problems but also the necessary guidance is given to enable practical application. The book also differs from those who are limited to the presentation of systems and the discussion of cases, but instructs the reader to solve real problems on his own.
Table of Contents:
Chapter 1. Introduction to data-based business intelligence
Chapter 2. Data and information
Chapter 3. The relational Data Base model
Chapter 4. Design and implementation of a relational Data Base
Chapter 5. Transformation of data to information
Chapter 6. Knowledge extraction from data methods
Chapter 7. Business intelligence applications
Chapter 8. Knowledge modeling and knowledge bases
Chapter 9. Recommender systems
Graphic Editors: Triantafillou, Sotirios
Type: Undergraduate textbook
Creation Date: 2015
Item Details:
ISBN 978-960-603-398-8
License: http://creativecommons.org/licenses/by-nc-nd/3.0/gr
Handle http://hdl.handle.net/11419/1161
Bibliographic Citation: Stalidis, G., & Kardaras, D. (2015). Data Management and Business Intelligence [Undergraduate textbook]. Kallipos, Open Academic Editions. http://hdl.handle.net/11419/1161
Language: Greek
Consists of: 1. Introduction to data-based business intelligence
2. Data and information
3. The relational Database model
4. Development and use of a relational Database
5. Transformation of data to information
6. Knowledge mining methods
7. Business intelligence applications
8. Knowledge modeling and Knowledge Bases
9. Recommender systems
Publication Origin: Kallipos, Open Academic Editions
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