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| Title Details: | |
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Customer relationship management systems |
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| Authors: |
Fitsilis, Panagiotis |
| Reviewer: |
Gerogiannis, Vasileios |
| Subject: | MATHEMATICS AND COMPUTER SCIENCE > COMPUTER SCIENCE > INFORMATION MANAGEMENT LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING |
| Keywords: |
Management Information Systems
Business Information Systems Customer Relationship Systems CRM |
| Description: | |
| Abstract: |
In this chapter we shortly present the functionality of Customer Relationship Management (CRM) systems. After a short introduction, where basic definitions are given, the strategy for introducing such systems in an enterprise is presented. Subsequently, we present the different types of CRM systems namely operational, analytical and collaborative CRM. Further, we give examples of the functionality and of the usage of CRM systems
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| Table of Contents: |
4. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
4.1. Introductory concepts of CRM systems 4.2. The CRM strategy 4.3. Technological CRM issues 4.4. Operational CRM 4.5. Analytical CRM References |
| Linguistic Editors: |
Kalliaras, Dimitris |
| Technical Editors: |
Kanellopoulos, Dimitris |
| Graphic Editors: |
Kanellopoulos, Dimitris |
| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-sa/3.0/gr |
| Handle | http://hdl.handle.net/11419/2260 |
| Bibliographic Reference: | Fitsilis, P. (2015). Customer relationship management systems [Chapter]. In Fitsilis, P. 2015. Contemporary business information systems [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/2260 |
| Language: |
Greek |
| Is Part of: |
Contemporary business information systems |
| Number of pages |
42 |
| Publication Origin: |
Kallipos, Open Academic Editions |