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| Title Details: | |
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Strategic Decisions in Distrivution in International Markets |
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| Authors: |
Lymperopoulos, Konstantinos Janavaras, Basil Salamoura, Maria |
| Reviewer: |
Avlonitis, Georgios |
| Subject: | LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > MARKETING AND ADVERTISING |
| Description: | |
| Abstract: |
This chapter analyzes: the types necessary for the creation of international distribution networks, the structure of the distribution network in each exporting country, the management of international distribution networks including setting marketing objectives, evaluation, motivation of intermediaries, and control. It also describes the management of physical distribution, which includes order processing, main and ancillary export documents, choice of transportation mode, and inventory management. Finally, the chapter discusses logistics service providers and e-commerce.
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| Linguistic Editors: |
Rigopoulou, Stavroula |
| Technical Editors: |
Stragali, Faidra |
| Graphic Editors: |
Lymperopoulou, Marina |
| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-sa/3.0/gr |
| Handle | http://hdl.handle.net/11419/1557 |
| Bibliographic Reference: | Lymperopoulos, K., Janavaras, B., & Salamoura, M. (2015). Strategic Decisions in Distrivution in International Markets [Chapter]. In Lymperopoulos, K., Janavaras, B., & Salamoura, M. 2015. International and Export Marketing Strategies [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/1557 |
| Language: |
Greek |
| Is Part of: |
International and Export Marketing Strategies |
| Publication Origin: |
Kallipos, Open Academic Editions |