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Title Details:
INTERNATIONAL AND EXPORT MARKETING STRATEGIES
Authors: Lymperopoulos, Konstantinos
Janavaras, Basil
Salamoura, Maria
Reviewer: Avlonitis, Georgios
Subject: LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING
LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > INTERNATIONAL ECONOMICS > TRADE
LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > INTERNATIONAL ECONOMICS > INTERNATIONAL FACTOR MOVEMENTS AND INTERNATIONAL BUSINESS
LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > INTERNATIONAL ECONOMICS > GLOBALIZATION
LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > MARKETING AND ADVERTISING
Keywords:
International Marketing
Extroversion
Business Globalization
Exports
International Trade
International Evnironment
International Product Policy
International Price Policy
International Distribution Systems
International Promotion And Communication Strategies
Description:
Abstract:
Modern businesses face an environment of implementation of products, services and production factors that results in globalization. In this light, firstly the business activities of internationalization in a globalized world are analyzed. In particular, Marketing managers should not limit their horizon concerning their strategic decisions at their national borders, but also to consider the trends and developments in a globalized environment, and study the effects of international trade and foreign direct investments in their target markets. At the same time, they must investigate the purchasing behavior of consumers in each market, to formulate strategies tailored to local needs of increasingly homogenous markets. These strategies are based on Marketing Information Systems, for both international trends and developments, as well as for future competitors and customers in foreign markets. Then, detailed decisions on marketing planning for business operating internationally are being presented. These decisions concern product strategies, pricing, distribution channels & logistics, and promotional and communication strategies for international markets. Finally, the analysis of the process of strategic planning and programming in International Marketing is being described, through the elaboration of an international strategic marketing plan.
Table of Contents:
INTRODUCTION 1: INTERNATIONAL ECONOMIC RELATIONS IN THE ERA OF GLOBALISATION, 2: THE GLOBAL ENVIRONMENT , 3: STRATEGIC MANAGEMENT IN GLOBAL MARKETING , 4: INTERNATIONAL PRODUCT STRATEGY 5 : INTERNATIONAL PRICING POLICY , 6: STRATEGIC DECISIONS IN DISTRIBUTION IN INTERNATIONAL MARKETS , 7 : PROMOTION AND COMMUNICATION STRATEGIES FOR INTERNATIONAL MARKETS 8: EXPORT MANAGEMENT STYSTEM ONLINE - EMSO 9: THE CASE STUDY " WINERY TETRAMYTHOS " USING THE EIMSO. INDEX
Linguistic Editors: Rigopoulou, Stavroula
Technical Editors: Stragali, Faidra
Graphic Editors: Lymperopoulou, Marina
Type: Undergraduate textbook
Creation Date: 2015
Item Details:
ISBN 978-960-603-211-0
License: http://creativecommons.org/licenses/by-nc-sa/3.0/gr
Spatial Coverage: INTERNATIONAL/GLOBAL MARKET
Temporal Coverage: 20th-21st century
Handle http://hdl.handle.net/11419/1552
Bibliographic Reference: Lymperopoulos, K., Janavaras, B., & Salamoura, M. (2015). INTERNATIONAL AND EXPORT MARKETING STRATEGIES [Undergraduate textbook]. Kallipos, Open Academic Editions. http://hdl.handle.net/11419/1552
Language: Greek
Consists of: 1. INTERNATIONAL ECONOMIC RELATIONS IN THE ERA OF GLOBALISATION
2. STRATEGIC MANAGEMENT IN GLOBAL MARKETING
3. INTERNATIONAL PRODUCT STRATEGY
4. INTERNATIONAL PRICING POLICY
5. STRATEGIC DECISIONS IN DISTRIBUTION IN INTERNATIONAL MARKETS
6. PROMOTION AND COMMUNICATION STRATEGIES FOR INTERNATIONAL MARKETS
7. ΤΟ ΔΙΑΔΙΚΤΥΑΚΟ ΣΥΣΤΗΜΑ ΔΙΟΙΚΗΣΗΣ ΕΞΑΓΩΓΩΝ EMSO (Export Import Management System Online)
8. ΜΕΛΕΤΗ ΠΕΡΙΠΤΩΣΗΣ "ΟΙΝΟΠΟΙΕΙΟΥ ΤΕΤΡΑΜΥΘΟΣ” ΜΕ ΤΗ ΧΡΗΣΗ ΤΟΥ EIMSO
9. THE GLOBAL ENVIRONMENT
Technical Requirement: OS: Windows Vista or later
Version: 1st ed.
Publication Origin: Kallipos, Open Academic Editions