Adobe PDF
(2.22 MB)
| Title Details: | |
|
International Pricing Policy |
|
| Authors: |
Lymperopoulos, Konstantinos Janavaras, Basil Salamoura, Maria |
| Reviewer: |
Avlonitis, Georgios |
| Subject: | LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > MARKETING AND ADVERTISING |
| Description: | |
| Abstract: |
This chapter describes the relationship between price and perceived value of the product and the perceived value strategies that are followed. It analyzes the intra- and extra-business factors of the micro- and macro-environment of the company operating internationally, as well as the pricing methods and policies. Finally, there is extensive reference to export financing and the terms of sales and payments in foreign trade.
|
| Linguistic Editors: |
Rigopoulou, Stavroula |
| Technical Editors: |
Stragali, Faidra |
| Graphic Editors: |
Lymperopoulou, Marina |
| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-sa/3.0/gr |
| Handle | http://hdl.handle.net/11419/1556 |
| Bibliographic Reference: | Lymperopoulos, K., Janavaras, B., & Salamoura, M. (2015). International Pricing Policy [Chapter]. In Lymperopoulos, K., Janavaras, B., & Salamoura, M. 2015. International and Export Marketing Strategies [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/1556 |
| Language: |
Greek |
| Is Part of: |
International and Export Marketing Strategies |
| Publication Origin: |
Kallipos, Open Academic Editions |