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| Title Details: | |
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Sustainability and marketing |
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| Authors: |
Theodoridis, Prokopis K. |
| Description: | |
| Abstract: |
Chapter Eight focuses in detail on the concept of sustainability and sustainable development and how it affects both the businesses in the food sector and consumer behaviour. The reader understands the pillars of sustainability and how they contribute to the creation of a new business and social environment. Also, the integration of the marketing philosophy and practice with sustainability is described.
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| Linguistic Editors: |
Kioseoglou, Nerina |
| Graphic Editors: |
Tsakmaki, Eleni |
| Type: |
Chapter |
| Creation Date: | 27-05-2024 |
| Item Details: | |
| License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
| Handle | http://hdl.handle.net/11419/13426 |
| Bibliographic Reference: | Theodoridis, P. (2024). Sustainability and marketing [Chapter]. In Theodoridis, P. 2024. Contemporary Issues in Food Marketing [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/13426 |
| Language: |
Greek |
| Is Part of: |
Contemporary Issues in Food Marketing |
| Publication Origin: |
Kallipos, Open Academic Editions |