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| Title Details: | |
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Artificial intelligence and consumer behaviour |
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| Authors: |
Theodoridis, Prokopis K. Gkikas, Dimitrios |
| Description: | |
| Abstract: |
In Chapter Five, the role of artificial intelligence (AI) in consumer behaviour is examined. We will see how AI can be used to predict the needs and trends of consumers, personalize marketing messages, and automate tasks. AI can transform the way businesses understand and interact with consumers. However, it is important for businesses to use AI responsibly and address the ethical issues it raises.
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| Linguistic Editors: |
Kioseoglou, Nerina |
| Graphic Editors: |
Tsakmaki, Eleni |
| Type: |
Chapter |
| Creation Date: | 27-05-2024 |
| Item Details: | |
| License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
| Handle | http://hdl.handle.net/11419/13423 |
| Bibliographic Reference: | Theodoridis, P., & Gkikas, D. (2024). Artificial intelligence and consumer behaviour [Chapter]. In Theodoridis, P. 2024. Contemporary Issues in Food Marketing [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/13423 |
| Language: |
Greek |
| Is Part of: |
Contemporary Issues in Food Marketing |
| Publication Origin: |
Kallipos, Open Academic Editions |