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Title Details:
Choosing the communication tools: SS+K decides upon a creative strategy and media tactics
Authors: Solomon, Michael
Duke Cornell, Lisa
Nizan, Amit
Theodoridis, Prokopis (Tr.)
Boukouvala, Vasiliki (Tr.)
Description:
Linguistic Editors: Vizas, Theodoros
Graphic Editors: Bouroutzi, Stella
Type: Chapter
Creation Date: 22-02-2024
Item Details:
License: Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Handle http://hdl.handle.net/11419/12599
Bibliographic Reference: Solomon, M., Duke Cornell, L., Nizan, A., Theodoridis, P. (Tr.), & Boukouvala, V. (Tr.). (2024). Choosing the communication tools: SS+K decides upon a creative strategy and media tactics [Chapter]. In Solomon, M., Duke Cornell, L., Nizan, A., Theodoridis, P. (Tr.), & Boukouvala, V. (Tr.) 2024. Launch! Advertising and Promotion in Real Time [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/12599
Language: Greek
Is Part of: Launch! Advertising and Promotion in Real Time
Publication Origin: Kallipos, Open Academic Editions