Adobe PDF
(1.25 MB)
| Title Details: | |
|
Segmenting, targeting, and positioning: SS+K iIdentifies the most important news consumers |
|
| Authors: |
Solomon, Michael Duke Cornell, Lisa Nizan, Amit Theodoridis, Prokopis (Tr.) Boukouvala, Vasiliki (Tr.) |
| Description: | |
| Linguistic Editors: |
Vizas, Theodoros |
| Graphic Editors: |
Bouroutzi, Stella |
| Type: |
Chapter |
| Creation Date: | 22-02-2024 |
| Item Details: | |
| License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
| Handle | http://hdl.handle.net/11419/12596 |
| Bibliographic Reference: | Solomon, M., Duke Cornell, L., Nizan, A., Theodoridis, P. (Tr.), & Boukouvala, V. (Tr.). (2024). Segmenting, targeting, and positioning: SS+K iIdentifies the most important news consumers [Chapter]. In Solomon, M., Duke Cornell, L., Nizan, A., Theodoridis, P. (Tr.), & Boukouvala, V. (Tr.) 2024. Launch! Advertising and Promotion in Real Time [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/12596 |
| Language: |
Greek |
| Is Part of: |
Launch! Advertising and Promotion in Real Time |
| Publication Origin: |
Kallipos, Open Academic Editions |