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| Title Details: | |
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Digital Marketing |
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| Authors: |
Vagianos, Dimitrios |
| Description: | |
| Abstract: |
Chapter 15 deals with the effects that digital media have on Marketing methods. More specifically, a historical overview of the digital Marketing tools are described, from the early email Marketing method to the Websites, the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) procedures, the targeted advertisements, the Customer Relationship Management (CRM) to the contemporary social media Marketing.
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| Linguistic Editors: |
Lampropoulou, Anastasia |
| Graphic Editors: |
Stragali, Faidra |
| Type: |
Chapter |
| Creation Date: | 26-07-2024 |
| Item Details: | |
| License: |
Attribution – NonCommercial – NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
| Handle | http://hdl.handle.net/11419/13792 |
| Bibliographic Reference: | Vagianos, D. (2024). Digital Marketing [Chapter]. In Vagianos, D. 2023. Digital Media and Society [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/13792 |
| Language: |
English |
| Is Part of: |
Digital Media and Society |
| Version: |
v. 1.2 |
| Publication Origin: |
Kallipos, Open Academic Editions |