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| Title Details: | |
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E-commerce and E-business |
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| Authors: |
Vagianos, Dimitrios |
| Description: | |
| Abstract: |
In chapter 9, the interlinked terms e-Commerce and e-Business are defined. It is described how the digital transformation of Firms corresponds to the realignment of technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.
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| Linguistic Editors: |
Lampropoulou, Anastasia |
| Graphic Editors: |
Stragali, Faidra |
| Type: |
Chapter |
| Creation Date: | 26-07-2024 |
| Item Details: | |
| License: |
Attribution – NonCommercial – NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
| Handle | http://hdl.handle.net/11419/13786 |
| Bibliographic Reference: | Vagianos, D. (2024). E-commerce and E-business [Chapter]. In Vagianos, D. 2023. Digital Media and Society [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/13786 |
| Language: |
English |
| Is Part of: |
Digital Media and Society |
| Version: |
v. 1.2 |
| Publication Origin: |
Kallipos, Open Academic Editions |