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| Title Details: | |
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Consumer behavior and Social Media |
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| Authors: |
Samanta, Irene |
| Reviewer: |
Kyriazopoulos, Panagiotis |
| Description: | |
| Abstract: |
Chapter 7 examines Consumer Behavior in relation to Social Media. The concepts of Consumer Behavior and Market Segmentation are analyzed. The impact of marketing on consumers as well as consumer behavior data are analyzed.
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| Linguistic Editors: |
Karnachoritis, Dimitrios |
| Graphic Editors: |
Karnachoritou, Paraskevi |
| Type: |
Chapter |
| Creation Date: | 26-05-2023 |
| Item Details: | |
| License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
| Handle | http://hdl.handle.net/11419/9559 |
| Bibliographic Reference: | Samanta, I. (2023). Consumer behavior and Social Media [Chapter]. In Samanta, I. 2023. The impact of Digital and Social Media Marketing on businesses and consumers [Monograph]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/9559 |
| Language: |
Greek |
| Is Part of: |
The impact of Digital and Social Media Marketing on businesses and consumers |
| Publication Origin: |
Kallipos, Open Academic Editions |