Adobe PDF
(1.55 MB)
| Title Details: | |
|
Social Media Marketing |
|
| Authors: |
Samanta, Irene |
| Reviewer: |
Kyriazopoulos, Panagiotis |
| Description: | |
| Abstract: |
Chapter 5 analyzes Social Media Marketing and the relationship between Digital Marketing and Social Media. Social Media are explored as marketing tools challenging traditional marketing methods and replacing traditional media in terms of branding.
|
| Linguistic Editors: |
Karnachoritis, Dimitrios |
| Graphic Editors: |
Karnachoritou, Paraskevi |
| Type: |
Chapter |
| Creation Date: | 26-05-2023 |
| Item Details: | |
| License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
| Handle | http://hdl.handle.net/11419/9557 |
| Bibliographic Reference: | Samanta, I. (2023). Social Media Marketing [Chapter]. In Samanta, I. 2023. The impact of Digital and Social Media Marketing on businesses and consumers [Monograph]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/9557 |
| Language: |
Greek |
| Is Part of: |
The impact of Digital and Social Media Marketing on businesses and consumers |
| Publication Origin: |
Kallipos, Open Academic Editions |