Adobe PDF
(1.25 MB)
| Title Details: | |
|
Digital marketing |
|
| Authors: |
Samanta, Irene |
| Reviewer: |
Kyriazopoulos, Panagiotis |
| Description: | |
| Abstract: |
Chapter 4 examines the impact of digital marketing as well as digital innovations on markets. It defines what Digital Marketing is and what its methods are.
|
| Linguistic Editors: |
Karnachoritis, Dimitrios |
| Graphic Editors: |
Karnachoritou, Paraskevi |
| Type: |
Chapter |
| Creation Date: | 26-05-2023 |
| Item Details: | |
| License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
| Handle | http://hdl.handle.net/11419/9556 |
| Bibliographic Reference: | Samanta, I. (2023). Digital marketing [Chapter]. In Samanta, I. 2023. The impact of Digital and Social Media Marketing on businesses and consumers [Monograph]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/9556 |
| Language: |
Greek |
| Is Part of: |
The impact of Digital and Social Media Marketing on businesses and consumers |
| Publication Origin: |
Kallipos, Open Academic Editions |