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| Title Details: | |
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Businesses and Social Media |
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| Authors: |
Samanta, Irene |
| Reviewer: |
Kyriazopoulos, Panagiotis |
| Description: | |
| Abstract: |
Chapter 3 examines the usefulness of Social Media for businesses, as well as the benefits and disadvantages of Social Media for businesses. The cycle of customer involvement with the product on Social Media is analyzed as well as the reasons for involvement.
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| Linguistic Editors: |
Karnachoritis, Dimitrios |
| Graphic Editors: |
Karnachoritou, Paraskevi |
| Type: |
Chapter |
| Creation Date: | 26-05-2023 |
| Item Details: | |
| License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
| Handle | http://hdl.handle.net/11419/9555 |
| Bibliographic Reference: | Samanta, I. (2023). Businesses and Social Media [Chapter]. In Samanta, I. 2023. The impact of Digital and Social Media Marketing on businesses and consumers [Monograph]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/9555 |
| Language: |
Greek |
| Is Part of: |
The impact of Digital and Social Media Marketing on businesses and consumers |
| Publication Origin: |
Kallipos, Open Academic Editions |