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| Title Details: | |
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Visitors’ Research and Evaluation: The “Voice” of the Audience |
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| Authors: |
Nikonanou, Niki Bounia, Alexandra Filippoupoliti, Anastasia Chourmouziadi, Anastasia Yiannoutsou, Nikoleta |
| Reviewer: |
Nakou, Eirini |
| Subject: | HUMANITIES AND ARTS > EDUCATION AND EDUCATION SCIENCES HUMANITIES AND ARTS > EDUCATION AND EDUCATION SCIENCES > THEORY OF EDUCATION (BROAD EDUCATIONAL CONCEPTS) > EDUCATIONAL METHODS |
| Description: | |
| Abstract: |
In this chapter we will discuss the concept and basic principles of museum audience research and evaluation. The history and evolution of these concepts and practices, the problems and difficulties that cultural organisations encounter in the application of evaluation methodologies, as well as the benefits of audience research for museum strategy development and communication will be presented in detail. Emphasis will also be placed on evaluation methodologies, as well as examples from research projects conducted in Greece during the last few years.
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| Linguistic Editors: |
Apostoli, Persia |
| Technical Editors: |
Brellis, Christoforos |
| Graphic Editors: |
Brellis, Christoforos |
| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
Attribution – NonCommercial – NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
| Handle | http://hdl.handle.net/11419/718 |
| Bibliographic Reference: | Nikonanou, N., Bounia, A., Filippoupoliti, A., Chourmouziadi, A., & Yiannoutsou, N. (2015). Visitors’ Research and Evaluation: The “Voice” of the Audience [Chapter]. In Nikonanou, N., Bounia, A., Filippoupoliti, A., Chourmouziadi, A., & Yiannoutsou, N. 2015. Museum Learning and Experience in the 21st Century [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/718 |
| Language: |
Greek |
| Is Part of: |
Museum Learning and Experience in the 21st Century |
| Publication Origin: |
Kallipos, Open Academic Editions |