Adobe PDF
(2 MB)
| Title Details: | |
|
Advertising - The case of Coca-Cola |
|
| Authors: |
Panigyrakis, Georgios |
| Reviewer: |
Theodoridis, Prokopis |
| Description: | |
| Type: |
Chapter |
| Creation Date: | 18-07-2016 |
| Item Details: | |
| License: |
Attribution – NonCommercial – NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
| Handle | http://hdl.handle.net/11419/6407 |
| Bibliographic Reference: | Panigyrakis, G. (2016). Advertising - The case of Coca-Cola [Chapter]. In Panigyrakis, G. 2016. Communication and public relations - Case studies [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/6407 |
| Language: |
Greek |
| Is Part of: |
Communication and public relations - Case studies |
| Publication Origin: |
Kallipos, Open Academic Editions |