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Title Details:
Event Marketing - The Red Bull case
Authors: Panigyrakis, Georgios
Reviewer: Theodoridis, Prokopis
Description:
Type: Chapter
Creation Date: 18-07-2016
Item Details:
License: Attribution – NonCommercial – NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Handle http://hdl.handle.net/11419/6402
Bibliographic Reference: Panigyrakis, G. (2016). Event Marketing - The Red Bull case [Chapter]. In Panigyrakis, G. 2016. Communication and public relations - Case studies [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/6402
Language: Greek
Is Part of: Communication and public relations - Case studies
Publication Origin: Kallipos, Open Academic Editions