Servicescape, resource utilization and technology in service companies
|Subject:||LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > BUSINESS ADMINISTRATION|
Service Quality Measurement
The chapter analyses the significance of location for service companies while it identifies and describes the factors that should be taken into account in relevant decisions. In addition, the meaning of the term "servicescape" is presented. The chapter highlights the importance of resource utilization as well as the development and management of suppliers` network. Furthermore, the role of technology in services and e services are discussed.
|Bibliographic Reference:||Chytiris, L., & Anninos, L. (2015). Servicescape, resource utilization and technology in service companies [Chapter]. In Chytiris, L., & Anninos, L. 2015. MANAGEMENT AND QUALITY OF SERVICES [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/4987|
1. Τεστ Κεφαλαίου 9
|Is Part of:||
MANAGEMENT AND QUALITY OF SERVICES
Kallipos, Open Academic Editions
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