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| Title Details: | |
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Service strategy |
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| Authors: |
Chytiris, Leonidas Anninos, Loukas |
| Reviewer: |
Pantouvakis, Angelos |
| Subject: | LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > BUSINESS ADMINISTRATION |
| Description: | |
| Abstract: |
The third chapter of the book deals with the topic of service strategy. Specifically, it analyzes how service management contributes to the achievement of organizational goals and serves as a competitive element. It presents basic principles of service management, types of strategies, and what it means to formulate, implement, and evaluate a strategy in a service environment. Additionally, it discusses the alignment of strategy and service quality standards as well as the role of leadership.
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| Linguistic Editors: |
Psatha, Eleni |
| Technical Editors: |
Liomas, Ioannis |
| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-nd/3.0/gr |
| Handle | http://hdl.handle.net/11419/4983 |
| Bibliographic Reference: | Chytiris, L., & Anninos, L. (2015). Service strategy [Chapter]. In Chytiris, L., & Anninos, L. 2015. Management and Quality of Services [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/4983 |
| Language: |
Greek |
| Consists of: |
1. Τεστ Κεφαλαίου 3 |
| Is Part of: |
Management and Quality of Services |
| Number of pages |
25 |
| Publication Origin: |
Kallipos, Open Academic Editions |