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| Title Details: | |
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Childhood, consumer cultures, and technology |
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| Authors: |
Pechtelidis, Yannis |
| Reviewer: |
Kosma, Yvon Alexia |
| Description: | |
| Abstract: |
This chapter deals with the complex and multilevel social and cultural study of the relationship between childhood, consumer cultures and technology. Children have been at the centre of marketing and marketing in general since the beginnings of modern mass marketing. However, the immersion of children in consumer culture has intensified in recent years, as children have become increasingly important both as a market in their own right and as a means of reaching adult consumers. The purpose of this chapter is to (a) introduce students to the range and nature of children's consumption, then (b) discuss changes in children's consumption practices in the current conditions of deep economic and cultural crisis, then (c) critically examine the debates and controversies surrounding this issue. Also, the discussion of the impact of advertising and consumer culture on children bears several similarities to the discussion of the impact of technology on childhood. In this context, we will critically address the theories that argue for the loss of childhood due to the negative impact of technology on children's ‘nature’, and demonstrate the naturalised assumptions on which they base their particular argument, and consequently their failure to recognise childhood as a social construct. Based on this logic, we will propose an alternative framework for studying children's relationship with technology and consumer culture.
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| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-sa/3.0/gr |
| Handle | http://hdl.handle.net/11419/4749 |
| Bibliographic Reference: | Pechtelidis, Y. (2015). Childhood, consumer cultures, and technology [Chapter]. In Pechtelidis, Y. 2015. Sociology of childhood [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/4749 |
| Language: |
Greek |
| Is Part of: |
Sociology of childhood |
| Number of pages |
20 |
| Publication Origin: |
Kallipos, Open Academic Editions |