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| Title Details: | |
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Case Study "Tetramythos Winery" Using EIMSO |
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| Authors: |
Lymperopoulos, Konstantinos Janavaras, Basil Salamoura, Maria |
| Reviewer: |
Avlonitis, Georgios |
| Subject: | LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > MARKETING AND ADVERTISING |
| Description: | |
| Abstract: |
In this chapter, the application of the EIMSO program is presented in a real case study from the Greek reality. Specifically, the case study examines how the wines of Tetramythos Winery, a Greek winemaking company, can be exported to the United States, specifically to the state of Minnesota. Additionally, the chapter proposes the best method of exportation based on the use of the EIMSO program. Finally, the marketing mix of these products is analyzed, and a calculation is made regarding the potential revenue of the company from this specific export activity.
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| Linguistic Editors: |
Rigopoulou, Stavroula |
| Technical Editors: |
Stragali, Faidra |
| Graphic Editors: |
Lymperopoulou, Marina |
| Type: |
Chapter |
| Creation Date: | 2015 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-sa/3.0/gr |
| Handle | http://hdl.handle.net/11419/1550 |
| Bibliographic Reference: | Lymperopoulos, K., Janavaras, B., & Salamoura, M. (2015). Case Study "Tetramythos Winery" Using EIMSO [Chapter]. In Lymperopoulos, K., Janavaras, B., & Salamoura, M. 2015. International and Export Marketing Strategies [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/1550 |
| Language: |
Greek |
| Is Part of: |
International and Export Marketing Strategies |
| Publication Origin: |
Kallipos, Open Academic Editions |