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| Title Details: | |
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Geography matters! Failures in the internationalization of FMCG chains |
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| Authors: |
Skordili, Sophia |
| Description: | |
| Abstract: |
The chapter attempts to answer the question why top grocery retailers were recently forced to withdraw from several foreign markets and concludes that the underestimation, or even the complete disregard, of local factors are among the main reasons of this failure.
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| Linguistic Editors: |
Mavridi, Emona Angeliki |
| Graphic Editors: |
Avgoustiniatou, Anna |
| Type: |
Chapter |
| Creation Date: | 29-06-2024 |
| Item Details: | |
| License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
| Handle | http://hdl.handle.net/11419/13670 |
| Bibliographic Reference: | Skordili, S. (2024). Geography matters! Failures in the internationalization of FMCG chains [Chapter]. In Skordili, S., Kalogeresis, A., & Tsampra, M. 2024. Economic Geographies of Globalization: International Challenges and Local Responses [Monograph]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/13670 |
| Language: |
Greek |
| Is Part of: |
Economic Geographies of Globalization: International Challenges and Local Responses |
| Publication Origin: |
Kallipos, Open Academic Editions |