Title Details: | |
Employer Brand Management |
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Authors: |
Chytiris, Leonidas Anninos, Loukas Chytiri, Alexandra Paraskevi |
Description: | |
Abstract: |
The third chapter of the book clarifies the concept of the employer brand. The main pillars of employer branding, the factors that determine it, its scope and the benefits resulting from a systematic and strategic approach to its management are captured and analyzed. The steps for planning an employer brand development strategy and how to implement it are then presented. Finally, cases of companies that have either succeeded in creating a strong employer brand or have taken actions that have brought them face to face with a number of negative consequences and an impact on their image are presented and analyzed.
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Linguistic Editors: |
Kostopoulou, Georgia |
Graphic Editors: |
Skouloudis, George |
Type: |
Chapter |
Creation Date: | 27-03-2024 |
Item Details: | |
License: |
Attribution - NonCommercial - ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
Handle | http://hdl.handle.net/11419/12941 |
Bibliographic Reference: | Chytiris, L., Anninos, L., & Chytiri, A. (2024). Employer Brand Management [Chapter]. In Chytiris, L., Anninos, L., & Chytiri, A. 2024. Special Topics in Human Resources Management [Postgraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/12941 |
Language: |
Greek |
Is Part of: |
Special Topics in Human Resources Management |
Publication Origin: |
Kallipos, Open Academic Editions |